The great thing about living and working in the digital age is the
ability to connect directly with your customers online. And social media
sites are one of the most effective ways to access potential customers.
As long as you know how to make your status updates, tweets, and
Instagram or Pinterest photos stand out from the rest, you can lure in
potential new clients and generate more sales for your online business.
Be Consistent in Terms of How Often You Post Updates
If you plan on using social media to target new customers, the key is
consistency. You need to have a schedule that you can follow easily for
posting new updates. If you are only posting sporadically on the other
hand, you will not be able to generate enough of a buzz to get people
interested in what you are doing, and you will not be able to reach the
audience that you need to target in order to get more people to buy your
products or services.
Be Consistent in Terms of the Subject of Your Posts
Another key component to a successful social media marketing campaign
is the ability to be consistent when it comes to the subject of your
posts. Rather than posting about one product or service in the morning
and then promoting another product or service in a completely different
category a mere few hours later, try to focus in on just one product or
one service and then promote it consistently for a period of time. This
will help you reach new clients more effectively than spreading your
message too thin.
In addition to helping you with your SEO campaign, blogging on a
regular basis also ensures that fresh content will always be available
on your website. And by keeping your website fresh with new information
and ideas, you will be proving to your audience that your business is on
top of the latest and best trends and that you are knowledgeable and
you work hard every day to stay ahead of the competition. By letting
your blog stagnate, on the other hand, your customers will fail to
realise just how good you are at what you do and they may forget about
Use Images and Videos Wherever Possible
From your blogs to your social media updates, try to incorporate many
graphical elements that are eye-catching and attention grabbing,
especially if you use Instagram and Pinterest to get your message out
there. Professional product photographs, for example, will ensure that
customers see every detail of your high quality items, whereas videos
can be a great way to show how knowledgeable you are or how effective
your products are.
Post Statuses at the Most Opportune Times
People seem to use their social media pages more during specific
hours of the day, such as during the lunch hour or after getting home
from work, when they can relax and take some time to connect. Therefore,
post your updates during these hours, as you increase the odds of more
people seeing them.